He initially sought shortcuts and partnerships to expedite progress, a strategy that proved problematic in practice and hindered the 360 mobile phone project. Zhou believes Xiaomi founder Lei Jun’s subsequent approach of full commitment and independent development was correct.

Reports indicate that 360 attempted to quickly enter the market by partnering with established manufacturers for “special edition” phones; however, these unconventional models failed to resonate with consumers. It wasn't until 2014 that 360 began developing its own mobile devices, forming a joint venture called Qiku with Coolpad. This was subsequently followed by an investment from LeTV and ensuing disputes, ultimately leading to the cessation of 360’s mobile phone business.