Apple Aims to Lead AR Glasses Market, Bloomberg Reports
14 April 2025 · Uncategorized ·
Source: · https://technews.tw/2025/04/14/meta-apple-smart-glass/
CEO Tim Cook has consistently prioritized the development of augmented reality (AR) glasses. According to a Bloomberg report citing an internal Apple engineer, “Cook cares about nothing else” regarding this endeavor; however, achieving his vision will require considerable time and effort.
Bloomberg journalist Mark Gurman reports that Apple is developing its own AR glasses featuring cameras and microphones—a concept similar to Meta's Ray-Ban smart sunglasses. While these are considered transitional products, Cook’s focus on creating a full AR headset remains paramount.
The report indicates that Apple’s smart eyewear will deeply integrate Siri voice commands alongside visual intelligence features as part of the company’s broader AI strategy. However, privacy concerns surrounding potential recording and photography capabilities remain a key differentiator from Meta's offerings.
Gurman describes this product as an interim solution before achieving true AR glasses, noting several technologies still require further development. Even with components meeting performance standards, mass production presents significant challenges.
Apple’s smart eyewear will incorporate high-resolution displays, powerful chips, and small batteries designed for extended daily use, alongside other advanced features. The company must also identify compelling applications—similar to those that drove iPhone adoption—while ensuring affordability to avoid deterring consumers.
Given Meta's early success in the smart glasses market and considering true AR glasses remain a distant prospect, Apple is likely to release some form of smart eyewear during this interim period.
The report underscores Cook’s commitment to developing an industry-leading product and his ambition to surpass Meta before they gain significant traction; last year, Meta showcased its Orion AR prototype but faces years until mass production becomes feasible and costs are potentially high.
In a highly competitive landscape where Cook is determined not to allow Apple to fall behind.
Bloomberg journalist Mark Gurman reports that Apple is developing its own AR glasses featuring cameras and microphones—a concept similar to Meta's Ray-Ban smart sunglasses. While these are considered transitional products, Cook’s focus on creating a full AR headset remains paramount.
The report indicates that Apple’s smart eyewear will deeply integrate Siri voice commands alongside visual intelligence features as part of the company’s broader AI strategy. However, privacy concerns surrounding potential recording and photography capabilities remain a key differentiator from Meta's offerings.
Gurman describes this product as an interim solution before achieving true AR glasses, noting several technologies still require further development. Even with components meeting performance standards, mass production presents significant challenges.
Apple’s smart eyewear will incorporate high-resolution displays, powerful chips, and small batteries designed for extended daily use, alongside other advanced features. The company must also identify compelling applications—similar to those that drove iPhone adoption—while ensuring affordability to avoid deterring consumers.
Given Meta's early success in the smart glasses market and considering true AR glasses remain a distant prospect, Apple is likely to release some form of smart eyewear during this interim period.
The report underscores Cook’s commitment to developing an industry-leading product and his ambition to surpass Meta before they gain significant traction; last year, Meta showcased its Orion AR prototype but faces years until mass production becomes feasible and costs are potentially high.
In a highly competitive landscape where Cook is determined not to allow Apple to fall behind.