US Consumer Spending Slows, Impacting Apple's February Hardware Sales
24 March 2025 路 Uncategorized 路
Source: 路 https://technews.tw/2025/03/14/apple-hardware-spending-fell-9-in-february/
A recent survey revealed that American consumers spent 9% less on Apple Inc.'s hardware in February compared to January, a decline significantly greater than the average seasonal trend of 3% over the past three years.
According to Seeking Alpha's report from March 13th, an analyst team led by Brandon Nispel at KeyBanc Capital Markets released a research note stating that this data underperformed expectations and indicated year-over-year declines鈥攁 negative signal for Apple. However, they anticipate improved performance in March with the release of new products.
The report also notes a downward revision to iPhone sales growth forecasts for 2025 from 7% to just 1%. Coupled with delays in updates to Siri on its artificial intelligence platform, 'Apple Intelligence,' this suggests limited impact from potential interest-rate hikes.
KeyBank's analysis is based on a survey of over one million US credit card customers and focuses specifically on transactions exceeding $399鈥攍ikely representing purchases of Apple hardware. While Nispel believes the trend may be attributable to consumers awaiting new product releases, he also acknowledges it could reflect broader declines in consumer spending.
(Translated with permission from MoneyDJ News)
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According to Seeking Alpha's report from March 13th, an analyst team led by Brandon Nispel at KeyBanc Capital Markets released a research note stating that this data underperformed expectations and indicated year-over-year declines鈥攁 negative signal for Apple. However, they anticipate improved performance in March with the release of new products.
The report also notes a downward revision to iPhone sales growth forecasts for 2025 from 7% to just 1%. Coupled with delays in updates to Siri on its artificial intelligence platform, 'Apple Intelligence,' this suggests limited impact from potential interest-rate hikes.
KeyBank's analysis is based on a survey of over one million US credit card customers and focuses specifically on transactions exceeding $399鈥攍ikely representing purchases of Apple hardware. While Nispel believes the trend may be attributable to consumers awaiting new product releases, he also acknowledges it could reflect broader declines in consumer spending.
(Translated with permission from MoneyDJ News)
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