Inflation Impacting Japan's Economy: TV Shipments Decline, OLED Prices Fall
24 March 2025 · Uncategorized ·
Source: · https://technews.tw/2025/03/24/japan-tv-shipments-continue-to-decline/
Amid rising prices, shipments of thin TVs in Japan have continued to decline and reached a six-month low. Shipments of OLED televisions plummeted nearly sixty percent, setting a new record for the lowest levels over the past six years.
According to data released by the Japanese Electronics Information Technology Industries Association (JEITA) on February 21st, domestic thin TV shipments in Japan decreased year-over-year by 5.5% to 329,000 units in February 2025—the second consecutive month of decline and a six-month low (since August 2024 when 326,000 units were shipped). Soaring prices have led consumers to cut back on spending, impacting demand for TVs larger than fifty inches.
(Source: JEITA)
Shipments in the categories exceeding sixty inches decreased by 12.3% year-over-year to reach thirty-four thousand units; those between fifty and fifty-nine inches saw a decrease of ten point nine percent reaching eighty-one thousand units. Shipments for forty-to-forty-nine-inch TVs increased slightly, totaling ninety-six thousand units—a one point zero percent increase. Conversely, shipments in the thirty to thirty-nine inch range decreased by six point four percent, amounting to seventy-nine thousand units. Finally, shipments under twenty-nine inches saw a slight 0.1% increase reaching three hundred and forty thousand units.
In February, Japan's shipment volume of 4K TVs dropped thirteen point two percent year-over-year to fourteen million five thousand units—the fourth consecutive month of decline for these models. Within overall thin TV sales, 4K televisions accounted for forty-four point zero percent, generating one hundred eighty-eight billion yen in revenue out of a total of two hundred fifty-four billion yen.
Shipments of OLED TVs fell by an astonishing fifty-seven point five percent year-over-year to fifteen thousand units—the eighth consecutive month of decline and the lowest level since January 2019 when fourteen thousand units were shipped; their revenue was thirty-five billion yen.
From January through February, Japan's thin TV shipment volume decreased by five point four percent year-over-year to sixty-six million four hundred thousand units. During this period, shipments of 4K TVs fell nine point seven percent reaching three hundred and ten thousand units while OLED shipments plummeted fifty-three point three percent totaling thirty-four thousand units.
Additionally, JEITA's data shows that Japan’s automotive navigation system shipment volume increased by ten point two percent year-over-year to reach twenty-seven million units in February—the first growth over a six-month period.
In terms of revenue, domestic shipments for digital home appliances (consumer electronics including imaging equipment and audio-related devices as well as car-use AVC machines) saw their value decrease two point one percent month-on-month reaching seven hundred sixty-five billion yen in February 2025—the fourth consecutive monthly decline with total sales remaining below a trillion yen mark over the past two months.
Specifically, shipments of imaging equipment such as thin TVs decreased by eleven point five percent to three hundred twenty-one billion yen for the second month running. Audio-related devices saw their revenue drop fifteen point nine percent reaching thirty-nine billion yen—the second decline in three months. Shipments and sales value of car-use AVC machines increased eight point seven percent totaling four hundred six billion yen, marking two consecutive monthly increases.
According to data released by the Japanese Electronics Information Technology Industries Association (JEITA) on February 21st, domestic thin TV shipments in Japan decreased year-over-year by 5.5% to 329,000 units in February 2025—the second consecutive month of decline and a six-month low (since August 2024 when 326,000 units were shipped). Soaring prices have led consumers to cut back on spending, impacting demand for TVs larger than fifty inches.
(Source: JEITA)
Shipments in the categories exceeding sixty inches decreased by 12.3% year-over-year to reach thirty-four thousand units; those between fifty and fifty-nine inches saw a decrease of ten point nine percent reaching eighty-one thousand units. Shipments for forty-to-forty-nine-inch TVs increased slightly, totaling ninety-six thousand units—a one point zero percent increase. Conversely, shipments in the thirty to thirty-nine inch range decreased by six point four percent, amounting to seventy-nine thousand units. Finally, shipments under twenty-nine inches saw a slight 0.1% increase reaching three hundred and forty thousand units.
In February, Japan's shipment volume of 4K TVs dropped thirteen point two percent year-over-year to fourteen million five thousand units—the fourth consecutive month of decline for these models. Within overall thin TV sales, 4K televisions accounted for forty-four point zero percent, generating one hundred eighty-eight billion yen in revenue out of a total of two hundred fifty-four billion yen.
Shipments of OLED TVs fell by an astonishing fifty-seven point five percent year-over-year to fifteen thousand units—the eighth consecutive month of decline and the lowest level since January 2019 when fourteen thousand units were shipped; their revenue was thirty-five billion yen.
From January through February, Japan's thin TV shipment volume decreased by five point four percent year-over-year to sixty-six million four hundred thousand units. During this period, shipments of 4K TVs fell nine point seven percent reaching three hundred and ten thousand units while OLED shipments plummeted fifty-three point three percent totaling thirty-four thousand units.
Additionally, JEITA's data shows that Japan’s automotive navigation system shipment volume increased by ten point two percent year-over-year to reach twenty-seven million units in February—the first growth over a six-month period.
In terms of revenue, domestic shipments for digital home appliances (consumer electronics including imaging equipment and audio-related devices as well as car-use AVC machines) saw their value decrease two point one percent month-on-month reaching seven hundred sixty-five billion yen in February 2025—the fourth consecutive monthly decline with total sales remaining below a trillion yen mark over the past two months.
Specifically, shipments of imaging equipment such as thin TVs decreased by eleven point five percent to three hundred twenty-one billion yen for the second month running. Audio-related devices saw their revenue drop fifteen point nine percent reaching thirty-nine billion yen—the second decline in three months. Shipments and sales value of car-use AVC machines increased eight point seven percent totaling four hundred six billion yen, marking two consecutive monthly increases.