Honor Partners With China Mobile and JD. Com to Innovate Channel Models and Elevate the Supply Chain
3 April 2025 路 Uncategorized 路
Source: 路 https://www.cnr.cn/tech/techxp/20241014/t20241014_526938824.shtml
On October 12th at the 2024 China Mobile Global Partner Conference, Honor, China Mobile, and JD.com officially launched a three-party strategic partnership. They jointly released an industry-first online direct supply light contract exclusive custom product鈥攖he Honor Play9C.
This collaboration marks a new exploration of upgrading China Mobile's 'Pan-Alliance' model and represents a milestone leap in the field of online pan-all cooperation.
With high-quality intelligent terminals as intermediaries, this three-party joint effort sees China Mobile co-designing an online-exclusive product with Honor鈥攏amely, the Play9C. Based on specific contract policies for online exclusives, China Mobile will exclusively match its direct supply light contracts to this model and designate JD.com as the first channel for selling it online. This breaks away from previous limitations where purchases could only be made through 'China Mobile's Official Flagship Store,' providing a dedicated shopping experience at Honor鈥檚 official store on JD.
This collaboration is China Mobile's first significant joint action following its strategic investment in Honor, marking an important step towards deeper integration of resources among leading terminal manufacturers, major operators, and top retail channels. Through collaborative efforts such as tackling challenges together, aligning supply with demand, sharing outcomes, etc., they aim to bring more innovative products and quality services to the market while enhancing user experience.
The three parties will also maximize business synergies by exploring new models for online channel innovation in smart terminal industries, driving upgrades within the industry's online distribution chain. This opens up a brand-new space of imagination for commercial model innovations.
Honor has grown alongside Chinese users and operators, continuously innovating to lead on high-end products while catering broadly across different user segments with affordable options.
As an important partner in China Mobile鈥檚 'Pan-Alliance,' Honor maintains close cooperation with industry partners. This collaboration aims at creating a new ecosystem for pan-intelligent terminal partnerships and accelerating the widespread adoption of 5G smart terminals.
The Play9C, positioned as a durable long-lasting mid-range 5G phone, is designed to cater specifically to broader consumer segments through an exclusive online direct supply light contract policy from China Mobile. This will help Honor reach wider audiences with affordable new technologies while optimizing its full-channel operations and serving more users.
With the support of China Mobile's 'Pan-Alliance' Light Contract Policy for Online Sales Channels, this collaboration aims at rapidly increasing sales volumes of contracted devices through online direct supply light contracts tailored to high-quality products. This will enhance the influence of 5G light contract phones among consumers while leveraging JD鈥檚 massive shipment scale and traffic effects along with Honor's product reputation.
As a channel most mature in implementing China Mobile's 'Pan-Alliance' Light Contract Policy, JD is also an important full-channel strategic partner for Honor. Through this collaboration centered around the Play9C, JD further deepens its cooperation with mobile operators, broadening boundaries between e-commerce and telecoms to pioneer cross-industry partnership models.
This joint effort marks a new starting point of complementary strengths among all three parties towards mutual benefits, firing off the first shot in upgrading terminal online distribution chains. It sets an exemplary benchmark for future industry-wide collaboration.
This collaboration marks a new exploration of upgrading China Mobile's 'Pan-Alliance' model and represents a milestone leap in the field of online pan-all cooperation.
With high-quality intelligent terminals as intermediaries, this three-party joint effort sees China Mobile co-designing an online-exclusive product with Honor鈥攏amely, the Play9C. Based on specific contract policies for online exclusives, China Mobile will exclusively match its direct supply light contracts to this model and designate JD.com as the first channel for selling it online. This breaks away from previous limitations where purchases could only be made through 'China Mobile's Official Flagship Store,' providing a dedicated shopping experience at Honor鈥檚 official store on JD.
This collaboration is China Mobile's first significant joint action following its strategic investment in Honor, marking an important step towards deeper integration of resources among leading terminal manufacturers, major operators, and top retail channels. Through collaborative efforts such as tackling challenges together, aligning supply with demand, sharing outcomes, etc., they aim to bring more innovative products and quality services to the market while enhancing user experience.
The three parties will also maximize business synergies by exploring new models for online channel innovation in smart terminal industries, driving upgrades within the industry's online distribution chain. This opens up a brand-new space of imagination for commercial model innovations.
Honor has grown alongside Chinese users and operators, continuously innovating to lead on high-end products while catering broadly across different user segments with affordable options.
As an important partner in China Mobile鈥檚 'Pan-Alliance,' Honor maintains close cooperation with industry partners. This collaboration aims at creating a new ecosystem for pan-intelligent terminal partnerships and accelerating the widespread adoption of 5G smart terminals.
The Play9C, positioned as a durable long-lasting mid-range 5G phone, is designed to cater specifically to broader consumer segments through an exclusive online direct supply light contract policy from China Mobile. This will help Honor reach wider audiences with affordable new technologies while optimizing its full-channel operations and serving more users.
With the support of China Mobile's 'Pan-Alliance' Light Contract Policy for Online Sales Channels, this collaboration aims at rapidly increasing sales volumes of contracted devices through online direct supply light contracts tailored to high-quality products. This will enhance the influence of 5G light contract phones among consumers while leveraging JD鈥檚 massive shipment scale and traffic effects along with Honor's product reputation.
As a channel most mature in implementing China Mobile's 'Pan-Alliance' Light Contract Policy, JD is also an important full-channel strategic partner for Honor. Through this collaboration centered around the Play9C, JD further deepens its cooperation with mobile operators, broadening boundaries between e-commerce and telecoms to pioneer cross-industry partnership models.
This joint effort marks a new starting point of complementary strengths among all three parties towards mutual benefits, firing off the first shot in upgrading terminal online distribution chains. It sets an exemplary benchmark for future industry-wide collaboration.