Zhang Chaoyang: Navigating the Eye of the Storm with Short Videos and Livestreams
3 April 2025 路 Uncategorized 路
Source: 路 https://www.cnr.cn/tech/mxhrdt/20240911/t20240911_526899264.shtml
On September 10th, Sohu's founder, chairman, CEO, and physics doctorate holder Zhang Chaoyang told reporters from China Radio International that as long as one is particularly passionate about something and has a talent for it, they will eventually gain followers. He believes short videos and live streaming are still in the eye of the storm, even more so than AI.
From English classes to physics lessons, then running livestreams, Zhang Chaoyang remains active on these platforms. At an interview site, he announced that he would swim across Weihai Bay for 5 kilometers as a warm-up event before Sohu Video's Autumn Anchor Conference scheduled for the 22nd in Qinhuangdao.
Zhang explained his actions with 'The Virtue of Internet Celebrities' or 'Responsibility of Internet Celebrities,' stating that internet celebrities have responsibilities to their fans and should produce quality content, frequently appear on camera, take challenges, and do interesting things. He sees this swim as an action in line with the new media era.
Zhang admitted Sohu's core strategy is focused on "attention streams" and video social platforms. The platform provides good revenue or subsidies to anchors who operate within these attention streams; he hopes many young people can earn extra income through such operations even under current economic conditions.
He added, 'Based on your play count and the number of times ads are seen by viewers, you could make money. If your content is loved by others and watched frequently, or if you're good at socializing with others online, then you'll have a large audience which translates into significant earnings.'
Regarding opportunities in short video creation, Zhang mentioned that popular categories on Sohu's platform include funny videos, various dance performances, Hanfu model shows, as well as historical knowledge and science education. Currently, the highest-earning anchor is one who focuses on history.
Zhang believes creators should follow what鈥檚 trending offline when choosing content to produce online; if you're passionate about something with a talent for it, then followers will come naturally.
He also advised individual creators not to hesitate in trying different directions: 'You need to start by creating an account and posting videos or text. Through interaction, find your strengths.'
Zhang emphasized that people should keep busy throughout their lives regardless of age; doing things is crucial both spiritually and materially for personal fulfillment and societal contribution.
He concluded with the idea that one's life should be filled with meaningful activities whether it鈥檚 running a business successfully or engaging in something you love. Public figures like himself have an obligation to set examples through actions such as his upcoming swimming challenge, which he sees not only as a physical test but also part of promoting Sohu Video events.
Zhang believes the public needs role models and that if one is already considered famous online, they should take on social responsibilities by setting positive trends.
From English classes to physics lessons, then running livestreams, Zhang Chaoyang remains active on these platforms. At an interview site, he announced that he would swim across Weihai Bay for 5 kilometers as a warm-up event before Sohu Video's Autumn Anchor Conference scheduled for the 22nd in Qinhuangdao.
Zhang explained his actions with 'The Virtue of Internet Celebrities' or 'Responsibility of Internet Celebrities,' stating that internet celebrities have responsibilities to their fans and should produce quality content, frequently appear on camera, take challenges, and do interesting things. He sees this swim as an action in line with the new media era.
Zhang admitted Sohu's core strategy is focused on "attention streams" and video social platforms. The platform provides good revenue or subsidies to anchors who operate within these attention streams; he hopes many young people can earn extra income through such operations even under current economic conditions.
He added, 'Based on your play count and the number of times ads are seen by viewers, you could make money. If your content is loved by others and watched frequently, or if you're good at socializing with others online, then you'll have a large audience which translates into significant earnings.'
Regarding opportunities in short video creation, Zhang mentioned that popular categories on Sohu's platform include funny videos, various dance performances, Hanfu model shows, as well as historical knowledge and science education. Currently, the highest-earning anchor is one who focuses on history.
Zhang believes creators should follow what鈥檚 trending offline when choosing content to produce online; if you're passionate about something with a talent for it, then followers will come naturally.
He also advised individual creators not to hesitate in trying different directions: 'You need to start by creating an account and posting videos or text. Through interaction, find your strengths.'
Zhang emphasized that people should keep busy throughout their lives regardless of age; doing things is crucial both spiritually and materially for personal fulfillment and societal contribution.
He concluded with the idea that one's life should be filled with meaningful activities whether it鈥檚 running a business successfully or engaging in something you love. Public figures like himself have an obligation to set examples through actions such as his upcoming swimming challenge, which he sees not only as a physical test but also part of promoting Sohu Video events.
Zhang believes the public needs role models and that if one is already considered famous online, they should take on social responsibilities by setting positive trends.